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Judy Barrett

Judy Barrett Market Research in Kent, UK BHBIA Market Research Judy Barrett Market Research in Kent, UK Judy Barrett Market Research in Kent, UK


I have over 20 years’ dedicated market research experience and successfully ran JB Market Research as a full service research agency for 18 years, offering both qualitative and quantitative projects, from 2000-2018. I had a 50 strong team of interviewers who undertook the large scale street surveys across London and the South East as well as a team of telephone interviewers, many of whom spoke foreign languages, essential for the numerous in-house pan-European and global studies we undertook. We worked across the public, private and third sectors.

In early 2018, I refocused and now offer mainly qualitative research, in many fields, including medical:
  • depth interviewing - by telephone, webcam, in-person
  • focus groups - by webcam, in-person
  • discussion guide and questionnaire formulation (if required)
  • analysis and reporting (if required)
  • project management - of quantitative research projects
In a nutshell, I will deliver the necessary research to answer your questions, within the agreed budget and timescale, liaising with you throughout and producing the required outputs.

What else do I bring?

Having worked in consultancy, the public sector and mainstream marketing for 10 years and run my own business for almost 20 years, this wealth of experience can only ‘add-value’ to my understanding of your research needs.

I am educated to Masters’ Degree level (MSc) and also hold the Post Graduate Diploma in Marketing from the Chartered Institute of Marketing (DipM).