Judy has over 20 years’ dedicated market research experience. Her approach is always to be honest, open, friendly and flexible. As the first stage of any research project, Judy takes the time needed to fully understand your organisation and your research aims.
She then works closely with you to agree the methodology and to formulate a bespoke questionnaire or discussion guide, the critical foundation of any research project. This ensures that any consultation and engagement will result in the desired outputs and valuable insights which will provide the answers to your questions. She then delivers your research within the agreed budget and time frame.
She successfully ran JB Market Research Services Ltd as a full service market research agency for 18 years, from 2000-2018, during which time she had a team of interviewers who worked on the larger scale (telephone and street) quantitative surveys. Whilst the public and third sector projects tended to be in the UK, many other projects were pan-European and global.
In response to changing demands in the marketplace, in early 2018, she refocused her offering to:
✓ Focus Groups
✓ Depth Interviews
✓ Online Communities, Bulletin Boards, Forums
✓ Project Management
Her extensive experience includes:
✓ Healthcare
✓ Public Sector
✓ Road Safety
✓ Tourism & Leisure
✓ B2B
✓ Consumer
✓ Stakeholder & Community Engagement
What else does she bring?
With the first 10 years of her career spent in marketing, consultancy and the public sector, as well as having run her own business for over 20 years, this wealth of experience ‘adds-value’ to Judy’s understanding and appreciation of your organisation, your research needs and requirements.
Judy is educated to Masters’ Degree level (MSc) and also holds the Post Graduate Diploma in Marketing from the Chartered Institute of Marketing (DipM).
